2009 banner
Press Release - 2009 Forum



February 23, 2009

Media Contact: Laurie Golden, 818.888.9337


Barry Bebb




WOODLAND HILLS, CA -- Barry Bebb, PhD, a Senior member of the ASI Consulting Group Team and a Six Sigma Master Black Belt who has never shied away from a theoretical, fiscal or top-management challenge or competition – even when he professionally raced Harley Davidson’s, will propose in his keynote address that “Real Progress Requires a Real Transformation – The Toughest Gig a Leadership Team Can Undertake” at the kick off for the Eighth In2:InThinking Network Forum on Friday, April 24, 6:00 p.m. at the Hilton Woodland Hills, 6360 Canoga Avenue. Admission is $400 per person, which includes most of the pre- and post-conference seminars and workshops, presentations and activities, program materials and meals. The Forum begins April 23rd and concludes April 28; the weekend conference at the Hilton Woodland Hills will be held April 24th through April 26th. For those who register before March 23rd, the fee is $350. Admission for full-time college or high school students is $200 per person. For reservations or more information, visit www.in2in.org or email the Forum Registration team at registrar@in2in.org.

“It is possible to get it right,” Bebb insists. “In the implementation game, it is critical to ensure that new technologies, methodologies and applications flow well in upstream business processes … as well as downstream. Quick fixes and financial gimmicks that focus on a firm’s front-door concerns of improving margins and presenting the right ‘spin’ will eventually implode – while the harder task of developing and delivering superior products and/or services that exit the back door will define and elevate the ultimate value and longevity of that business.”

At thirteen, Barry Bebb, a shy kid, slight of physical stature, organized and participated in motor scooter races at a homemade neighborhood dirt track in mid-America, attracting a diverse audience that included family members, classmates, and a broad cross-section of motorcycle riders and motorcycle dealers. By his early twenties, Bebb earned the distinction of being the sixth ranked professional motorcycle racer in the nation riding a Harley Davidson motorcycle, part time. intermixed with college; an experience that he now insists, shaped his future as a Theoretical Physicist, Director of the Advanced Technology Lab at Texas Instruments in the late 1960s; as Xerox Corporation’s General Manager and Vice President of the Decentralized Business Unit in the 1980s; Certified Master Black Belt in Six Sigma and Design for Six Sigma, Board Member of American Supplier Institute, 1990s; author, lecturer and Senior Member of the ASI Consulting Group, 2000-2009, as well as an internationally recognized and respected thought leader.

“To win the trophy, you must be passionate about doing the right thing, confident that you will succeed, and competitive enough to dive into that corner of the track further and faster than the toughest competitors without crashing. And even that is not enough. Real business transformation is an ongoing, continuous process visibly led by the CEO and executed by a team of star performers working full time to identify and deploy improvements at all levels across all functions within the enterprise.

As examples of industries that have successfully met these criteria, Dr. Bebb will reference several corporations including Motorola, General Electric, Xerox, Texas Instruments and Caterpillar and the gains they achieved through “Real Transformations.”

Barry Bebb, PhD, is one of more than two dozen guest speakers, lecturers, workshop leaders and facilitators who will be participating in the In2:InThinking Network 2009 Forum and weekend Conference. The Forum is designed to challenge, explore and expose corporate and individual participants to new thought tools, paradigms, integrated strategies and creative innovations through team-building and facilitation. In addition to the Forum Conference at the Hilton Woodland Hills, pre-conference seminars and workshops will be held at Pratt & Whitney Rocketdyne’s Canoga Park site; and Post-conference programs will take place at California State University at Northridge.