The In2:InThinking Network was formed in 2001 by a group of students of the work of W. Edwards Deming and related theorists. The aim of our Network is to make thinking about sub-systems, variation, knowledge, and psychology, and their interaction - which comprises Deming's “System of Profound KnowledgeTM (SoPK)" - more conscious. We believe that such thinking about thinking, which we call "InThinking," will allow people to better perceive relationships and interdependencies in human endeavors, and consequently act to make those endeavors more valuable, more satisfying, and more joyful.