The aim of the In2:InThinking Network is to promote study, insight, and application of individual and collective awareness of systems, psychology, variation, knowledge, and their interactions - elements recognized as the basis of W. Edwards Deming's “System of Profound KnowledgeTM (S0PK).

The concept of “InThinking” derives from “awareness of our own thinking and the assumptions" we make in how we act when we allocate resources (time, money, space, materials, inventory, equipment, ideas, etc.) where thinking is defined as “a way of reasoning.” Fundamental to resource allocation is whether our activities are deliberately (by choice) proactive or reactive, and whether the resources involved belong to the enterprise ("ours") or to one's own department, function, district, part, etc. ("mine"). InThinking invites an individual to learn to perceive the patterns of interdependencies surrounding him or her and to reason and judge with new insight and thereby engage in the activities of Purposeful Resource Management and Purposeful Resource Leadership across their enterprise. Such efforts would be commonplace in a "Business as Unusual" environment.

In2:InThinking is a 501(c)(3) approved educational entity. Your donations and any other financial support may be tax deductible.