2013 Forum
The End of Perfection     

In their current advertising campaign, the bottlers of Arrowhead water proclaim that "Better has no finish line."  A similar sentiment is revealed in the slogan, Citius, Altius, Fortius (swifter, higher, stronger), Latin words ending in "ius" that were joined by Pierre de Coubertin in 1894.   Well before the business era of formal continuous improvement efforts that marked the 1980s and continue today, de Couberton led the rebirth of the modern Olympics with a focus on never-ending improvement.  Yet, many organizations today maintain a steadfast commitment to eliminate variation and non-value added activities, all the while in pursuit of a quality goal of zero defects and a productivity goal of zero waste, seen together as the attainment of perfection.  If these goals are finish lines, might they represent the end of better? That is, unless we can envision negative defects and negative waste.


If not, "Better has no finish line" has been trumped by "Better stops at zero defects, zero waste, or perfection."  Might it be possible that finish lines, such as the achievement of these goals, stem from how individuals within organizations think about their efforts as separate parts and tasks and not how they connect with each other? To perceive improvement as continuous requires thinking past the illusion of separate parts, tasks, actions, elements.  Instead, engaged and inspired leaders perceive the inherent variation in these elements and how they relate to each other.  Society advances when this happens, as when the sound barrier in flight was broken and running a 4-minute mile was surpassed.  Leaders, such as Retired Brigadier General Chuck Yeager and Sir Roger Bannister, think beyond such barriers by perceiving them as mental, conditioned by how we think and prioritize our efforts, not physical limits.  In doing so, improvement efforts could be advanced by acknowledging self-imposed restrictions on our thinking; specifically, thinking in terms of good parts and on-budget tasks, rather than in terms of the interactions between parts, actions, and elements, not these efforts taken separately.  Call it team work and the end of zero defects, zero waste, and perfection as finish lines.


If you're interested in exploring the limitless implications of improvements in teamwork in industry, government. and education, through better thinking about thinking, we invite you to join with peers at the In2:InThinking Network 2013 Forum in Los Angeles, California, from June 19th through 23rd, on the campus of California State University, Northridge (CSUN).  This year, our ever timely focus will be:   


"The Art of Reflection:  Connect - Inspire - Act"

For more information, visit our 2013 Forum website at www.in2in.org/forums/2013 or e-mail us at registrar@in2in.org.  Our Forum registration fee is $400 for our Weekend Conference.
If you are not able to attend our Weekend Conference, you are most welcome to attend any of our 18 Pre-Conference sessions, all free, with the exception of a $40 material fee for one (N - What We're Learning About the Brain).   Webcasting is also an option; find details at this link.    
Registration Deadlines

Register by June 14th (new date) to reserve a residence hall suite at CSUN 

Register by Wednesday, June 19th to reserve our discounted rate at the Airtel Plaza Hotel

Register by Monday, June 17th to attend any of our Pre-Conference sessions 

Register by Saturday, June 22nd to attend our Weekend Conference 


If you're not ready to register, but are likely to attend, please complete our RSVP Survey to help us with attendee estimates in our planning efforts.  

For a glimpse of the excitement we offer, link here for a photo montage from our 2012 Forum.   Link here for a complete list of our previous 2013 Forum UPDATES.  


In2:InThinking Network 2013 Forum Team 

In2:InThinking Network | P.O. Box 9384 | Canoga Park | CA | 91309