In2:InThinking Network 2009 Forum
When W. Edwards Deming released his last book, The New Economics in 1993, his aim was "to start the reader on the road to knowledge, and to create a yearning for more knowledge."  "What we need," he wrote, "is cooperation and transformation to a new style of management."

At this time, Deming introduced the concept of "profound knowledge," as a systemic management system.    In chapter 1, titled "How Are We Doing?," he offered that "People blame their plight on to the government and its leaders, or to management and its leaders....But, will change in leadership assure better living....By what method could new leaders bring improvement in living?" 

By the time you read this Forum UPDATE, President Barack Obama will be getting ready to meet with executives of General Motors and Chrysler and unveil a plan for restructuring both automakers.  According to his Administration's New Path to Viability for GM & Chrysler, "When complete, these changes will bring fresh thinking and new vision to the Company while maintaining a degree of continuity in the current challenging environment."  

Time will tell if this "New Path" will produce a method for transformation that will return the automakers to sustainable profitability or another round of reformation; physical changes along an Old Path that leave the same foundation of the current management system untouched and invisible to these organizations and the Administration.

For those who would like to focus their efforts firmly on the possibilities of transformational thinking and teamwork, we invite you to join with peers who are making a difference by attending our 2009 Forum at the Hilton Woodland Hills in Los Angeles, California on April 23rd through 28th as we continue to explore the integration of "better thinking about thinking" into our actions and teamwork.

For reservations or more information, visit or email our Registration Team at    In a time frame of economic crisis, we are proud to be able to partner with our attendees and presenters and offer a 6-day package for $350, a fee which includes most meals, plus 14 pre- and post-conference seminars and workshops at no additional cost.   The last day for our early registration discount of $50 is April 10th, at which point our registration fee increases to $400.

In2:IN 2009 Forum Team
P.O. Box 9384
Canoga Park, California 91309
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In2:InThinking Network | P.O. Box 9384 | Canoga Park | CA | 91309